论“以赛代训”在高职市场营销专业实践教学中的作用

市场营销专业实践教学难度大,成本高,操作起来不方便,因此,要探索更有效的市场营销专业教学方式。"以赛代训"的方式就是利用比赛的平台,使学生能充分运用专业知识,训练技能,提高操作水平,能有效地达到实践教学的目的。通过对高职市场营销专业"以赛代训"的现状和应用意义的分析,对如何实施"以赛代训"这一教学方式进行探索研究。

On the Role of Substitution of Practical Training with Competition in Practical Teaching of Marketing Program in Vocational Colleges

Practical teaching of marketing program is central to students＂ learning. But we find it difficult, expensive and inconvenient to implement practical teaching. Substitution of practical training with competition is used as a platform on which students can make full use of their specialized knowledge for the purpose of practicing skills and improving their operation ability. Based on analysis of the status and application of substitution of practical training with competition, the article takes up research on how to guarantee the teaching model of substitution of practical training with competition.