| Abstract: | This article explores the notions of convergence and divergence in respect of societal cultural practices and values within and across Austria and the Republic of Ireland, by comparing samples of middle managers and students on nine dimensions of culture. In the context of globalization, we consider whether there is evidence of cultural convergence across the Austrian and Irish samples or if the data of the two countries remain distinct (country effect). We also ask whether differences between managers and students can be attributed to cohort/age effects. Our findings suggest that there is some convergence, but also that the country effect is more dominant than the cohort/age effect for both practices and values. High within-country consistency exists in respect of practices between Irish students and managers and between Austrian students and managers. For values, there is evidence of convergence across all four sub-samples on four cultural dimensions, namely Power Distance, Gender Egalitarianism, Collectivism I and Future Orientation. We discuss whether the dynamics underlying such convergence can be attributed to cultural change, generational differences and/or an idealized worldview held by the younger generation. |
