| 英语广告中修辞的运用 |
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| 引用本文： | 张立丽.英语广告中修辞的运用[J].衡阳师范学院学报,2010,31(2):148-150. |
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| 作者姓名： | 张立丽 |
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| 作者单位： | 湖南文理学院,外国语学院,湖南,常德,415000 |
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| 摘 要： | 在英语广告中,常常使用多种修辞手段:明喻、暗喻、拟人、双关、重复、排比、对比、头韵、尾韵、提喻、换喻、仿拟、对偶等。广告,需要修辞,修辞可增加广告吸引力。
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| 关 键 词： | 英语 广告 修辞 |
On the Use of Rhetoric in English Advertisements |
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| ZHANG Li-li.On the Use of Rhetoric in English Advertisements[J].journal of Hengyang Normal University,2010,31(2):148-150. |
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| Authors: | ZHANG Li-li |
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| Institution: | Foreign Languages College;Hunan University of Arts and Science;Changde Hunan 415000;China |
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| Abstract: | In English advertisements,we often use many kinds of figures of speech:simile,metaphor,persinification,pun,repetition,parallelism,contrast,alliteration,rhyme,synecdoche,metonymy,parody,antithesis etc.Good advertisements need rhetoric,and rhetoric can add attraction to advertisements. |
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| Keywords: | English advertisement rhetoric |
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