The Toughest Teaching: Capturing Attention,Sketching Pictures,and Touching Humanity

Storytelling is fundamental to human nature. and one of the most powerful of all binding forces. In today's world, there are too many stories. It is difticultto get people to pay attention to what you have to say. Any organization must expend considerable effort to identify the story they have to tell and then communicate that tale with one voice. A key element of the story is differentiating yourself from everyone else. To be successful, organizations must incorporate three key elements: They must capture attention, sketch pictures, and touch humanity. It is also important to recognize when outside opinion can help define the message. In higher education, the future environment holds promise for departments such as kinesiology and physical education, provided individuals in these areas are successful in exploring mergers, seeking strategic partnerships, investing in technology, controlling costs, and improving their product by adding value.