| 黑龙江省大众冰雪体育发展现状与对策研究 |
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| 引用本文： | 魏丽辉,姜淑华.黑龙江省大众冰雪体育发展现状与对策研究[J].哈尔滨体育学院学报,2012(5):41-45. |
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| 作者姓名： | 魏丽辉 姜淑华 |
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| 作者单位： | 黑龙江大学 体育部,黑龙江 哈尔滨 150080 |
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| 基金项目： | 2011黑龙江省哲学社会科学扶持共建项目(项目编号:11E054);2011黑龙江省艺术科学规化一般项目(项目编号:11B060) |
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| 摘 要： | 目前冰雪体育的发展受到人们的广泛关注,大众冰雪体育将是我省体育工作的重要任务,尤其发展地方特色的冰雪项目要成为大众化的发展趋势,并呈现冰雪运动多样化,休闲娱乐、冰雪产业与文化旅游多元化,冰雪体育将成为黑龙江地方特色居民冬季大众体育的时尚运动。本文对大众冰雪体育的现状进行调查研究,分析其中的问题与发展策略,针对黑龙江冰雪体育的现状提出合理的具有建设性的建议和对策,通过整合冰雪资源、拓展营销渠道等手段来实现黑龙江省冰雪体育的可持续发展。
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| 关 键 词： | 大众冰雪体育 发展现状 黑龙江 |
The Development Present Situation and Countermeasure Analysis of the Winter Sports |
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| Authors: | WEI Li-hui JIANG Shu-hua |
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| Institution: | (P.E.Dept.in Heilongjiang University,Harbin 150080,Heilongjiang China) |
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| Abstract: | The issue concerning about the development of the winter sports has been brought into focus recently.As a consequence,it is an important task to develop mass winter sports in Heilongjiang province.And to develop winter sports with a local characteristic becomes a special developmental strategy.A variety of winter sports has been presented to the public as means of leisure entertainment,as well as the multicultural tourism experience,which has given a fancy favor to the city and became a trendy activity to the local residents.This article surveys the current state of the mass winter sports,and analyzes the problems and developmental strategies.Then it makes constructive proposals and measures considering the status of Heilongjiang snow sports.Through the integration of snow and ice resources,expand marketing channels and other means,Heilongjiang Province will achieve sustainable development of winter sports. |
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| Keywords: | Public winter sports Development present situation Heilongjiang province |
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