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The Divergence of Culture in the English Business Negotiation
Abstract:Business negotiation in external trade is a process of communication under different culture background; it is also an important part of communication bridging the culture divergence. In the process of English business negotiation,the divergence is the main factor that affects the negotiation. In this article,by analyzing the effect of English business negotiation by difference of culture,the author does the research of trying to find a way to take effective measure to make up the divergence and improve the...
Keywords:Business English  Negotiation  Culture Divergence  Effect  
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