| 健康“微传播”生态研究 |
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| 引用本文： | 马遥,范鹏.健康“微传播”生态研究[J].传媒观察,2021(1). |
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| 作者姓名： | 马遥 范鹏 |
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| 作者单位： | 江苏省广播电视总台融媒体新闻一部;南京医科大学党委办公室 |
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| 摘 要： | 本文运用大众传播生态学理论,从原生态因素、内生态因素、外生态因素三个层次分析影响健康"微传播"的要素,描绘出一幅"本末倒置"的健康"微传播"生态图谱,并提出了相应的治理策略。
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| 关 键 词： | 微传播 健康传播 传播生态 |
A Study on the Ecology of Healthy "Micro-Communication" |
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| Authors: | Ma Yao Fan Peng |
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| Abstract: | Based on the theory of mass communication ecology,this article analyzes the factors that affect healthy "micro-communication",including original ecological factors,internal ecological factors,and external ecological factors.It draws a healthy "micro-communication" ecological map of "putting the cart before the horse",and puts forward countermeasures. |
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| Keywords: | micro-communication healthy communication communication ecology |
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