对《良友》画报研究的回顾与反思

近年来,随着一些相关资料的出版,学界逐渐认识到《良友》画报的价值,继而加强了对《良友》画报的研究,并取得了一系列成就,主要表现在三个方面：新闻传媒方面、社会生活方面以及文化艺术等方面。新闻传媒方面主要研究了《良友》的办报思想、编辑策略、品牌推广以及广告宣传。社会生活方面分析了《良友》画报中的女性形象,再现了当时的民众生活,强调了其在都市生活构建和现代性中的作用。文化艺术方面则对《良友》的美术传播和文化价值进行了探讨。当然,其中也存在不足与问题,主要体现在研究内容、研究方法、研究者素质等方面。

The Review and Reflection of The Young Companion Pictorial

In recent years,with the publication of some relevant information,scholars increasingly recognize the value of The Young Companion pictorial,and research on it,and make a series of achievements,mainly in three areas： news media,social life,the culture and arts,and so on.As to the aspect of the news media,thinking,editing strategy,branding and advertising of The Young Companion have been studied.As to the aspect of social life,the image of women,representation of peopele＇s life at that time are analyzed.The pictorial＇s role in urban construction and modernity is emphasized.As to the aspect of arts and culture,the pictorial＇s art communication and cultural values are discussed.Of course,there are also deficiencies and problems,mainly in research content,research methods,researchers＇ quality,etc.