Meaning matters. An empirical analysis into public denotations of the label ‘strangers’ and their relationship with general ethnic prejudice

Survey research on ethnic prejudice often relies on statements focusing on generic labels such as ‘immigrants’, ‘strangers’, or ‘foreigners’. In this paper we argue that there are, however, good reasons to expect certain heterogeneity in the denotations respondents assign to these labels, and that the specific group respondents think of matters with respect to their response. We tested this assumption by using survey data from Flanders (the Dutch speaking part of Belgium, N = 1375) that includes an open-ended question asking respondents which groups they associate with the label ‘strangers’ (Dutch: ‘vreemdelingen’). Content analysis revealed that the ten different meanings people in Flanders give to this label can be organized into four main groups concerning the content of the criterion (nationality, culture, race, no answer/refusal) and two ways concerning how the criterion is used (strangers defined as ‘them’ versus ‘not us’). Regression analyses subsequently showed systematic differences in general ethnic prejudice depending on the meaning of strangers, with people in Flanders who associate strangers with Muslims or people from predominantly Muslim countries reporting the highest level of prejudice. Finally, our data suggests that that the group people in Flanders associate with the label stranger varies according to respondents' socio-demographic background. Not taking into account these different meanings of strangers might lead to an underestimation of the social differences in ethnic prejudice.