后"非典"时期我国旅游业如何实现"软着陆"

文章从四个方面分析了后"非典"时期的旅游市场的变化,提出了旅游企业应内强素质、摸清市场动态特点和游客的需求、开发个性产品和做好宣传、营销工作等措施,以及我国政府应消除"恐非"心理,营造旅游安全环境、创造良好的旅游外部环境、给予经济支持和采取有效的促销工作来使我国旅游业实现"软着陆".

How to Attain the Softlanding of Tourism During the Post- SARS

During the post-SARS, great changes have taken place in tourist market of our country. The thesis analyses the changes from four aspects. To attain the soft landing of tourism in our country , some good measures should be taken by both tourist enterprises and government. Tourist enterprises should strengthen the level of competence , know the trends of the market and the demands of travelers ,develop the products of strong character and do the propaganda and marketing well. The government should get rid of the fear of SARS, construct safe environment of tourism, create good exterior surroundings, provide the economical support, adopt efficient measures of promoting.