International Intelligence in Spain: An Approach to Information Resources for Business |
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Authors: | Antonio Muñoz-Cañavate |
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Institution: | Universidad de Extremadura, Badajoz, Spain |
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Abstract: | The concept of international intelligence has taken on a greater importance for companies seeking to internationalize and access foreign markets. An exhaustive environmental scan—including international competitors, suppliers, clients in target countries, legislation and the political situation in other territories, and others—involves gathering the necessary information, its analysis and subsequent dissemination, and decision making. Within the context of the important role to be played by information management professionals who are specialized in foreign information, this article describes the information resources that Spanish companies have available to them that can assist them as they enter foreign markets. |
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Keywords: | Spain competitive intelligence international intelligence business information |
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