| CIS与职业学校品牌塑造初探——广西柳州市第一职业中等专业学校CIS运作浅析 |
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| 引用本文： | 王佩娟.CIS与职业学校品牌塑造初探——广西柳州市第一职业中等专业学校CIS运作浅析[J].柳州职业技术学院学报,2007,7(1):99-102. |
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| 作者姓名： | 王佩娟 |
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| 作者单位： | 广西柳州市第一职业中等专业学校,广西,柳州,545007 |
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| 摘 要： | 本文以广西柳州市第一职业中等专业学校在运作CIS中塑造学校品牌的做法为实例,通过分析职业学校紧贴市场,紧靠企业,精心策划、运作CIS,整合管理理论、行为规范和视觉表达等方面的做法,探讨塑造职业学校品牌的一些方法与途径.
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| 关 键 词： | 职业学校品牌 塑造 |
| 文章编号： | 24124194 |
| 修稿时间： | 01 25 2007 12:00AM |
CIS and Vocational School Brand——Analysis of the Operation of CIS in Liuzhou No.1 Secondary Vocational School |
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| WANG Pei-juan.CIS and Vocational School Brand——Analysis of the Operation of CIS in Liuzhou No.1 Secondary Vocational School[J].Journal of Liuzhou Vocational & Technical College,2007,7(1):99-102. |
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| Authors: | WANG Pei-juan |
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| Institution: | Liuzhou No.1 Secondary Vocational School, Liuzhou 545007, China |
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| Abstract: | Based on the operation of CIS which is applied in Liuzhou No.1 Secondary Vocational School,this essay probes into the ways to create vocational school's brand by analyzing how vocational education can get close to the market as well as to enterprises,how CIS can be carefully planned and implemented,and how the management theory,visual expression and the code of conduct can be integrated. |
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| Keywords: | CIS |
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