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B2C电子商务盈利分析
引用本文:栗剑.B2C电子商务盈利分析[J].安阳师范学院学报,2005(4):120-121.
作者姓名:栗剑
作者单位:安阳工学院,贸易经济系,河南,安阳,455000
摘    要:B2C电子商务模式虽然具有营销环节少、零库存、基础设施建设费用少等优势,但是由于商品价格、物流成本等原因的制约,使得其盈利出现复杂的局面.本文借鉴日本发展的经验,对我国B2C盈利模式进行分析和探索.

关 键 词:电子商务  B2C盈利  商业
文章编号:1671-5330(2005)04-0120-02
收稿时间:2005-04-09
修稿时间:2005年4月9日

Analysis on E-commerce Profit
LI Jian.Analysis on E-commerce Profit[J].Journal of Aayang Teachers College,2005(4):120-121.
Authors:LI Jian
Institution:Besiness School of Wuhan Univerity Anyang Institute of Technology 455000, China
Abstract:There is a complicated situation foe the profit of B2C e- commerce model because of the limitation of the price of products, logistic cost and other elements, though this model has the following advantages, such as less marketing steps, zero storage,less infrastructure costo Taking the Japanese developing experience for reference, this article makes an analysis and exploration of the Chinese model of B2C e-commerce profit.
Keywords:e-commerce  B2C  profit
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