| 论广告言语行为的构成性规则 |
| |
| 引用本文： | 陈启庆. 论广告言语行为的构成性规则[J]. 南平师专学报, 2008, 27(6): 49-52 |
| |
| 作者姓名： | 陈启庆 |
| |
| 作者单位： | 莆田学院中文系,福建莆田351100 |
| |
| 基金项目： | 福建省教育厅科研基金项目（JBS06126）以及莆田学院科研基金项目（2005004）的成果之一. |
| |
| 摘 要： | 以言语行为理论为视点，对广告给予了言语行为的价值认证。同时指出广告言语行为的构成性规则是广告研究的首要任务，因为它可以为广告生活提供更为根本的服务。
|
| 关 键 词： | 言语行为 广告 构成性规则 |
On the Constitutive Rules of the Speech Action in the Ad |
| |
| CHEN Qiqing. On the Constitutive Rules of the Speech Action in the Ad[J]. Journal of Nanping Teachers College, 2008, 27(6): 49-52 |
| |
| Authors: | CHEN Qiqing |
| |
| Affiliation: | CHEN Qiqing(Chinese Language and Literature Department of Putian University , Putian, Fujian 351100) |
| |
| Abstract: | The article gave the speech action of the ad the value of certification according to the speech action theory,and pointed out that the constitutive rules of the speech action in the ad was the most important task in the advertising research,because it can provide the more fundamental services for the ad life. |
| |
| Keywords: | speech action advertising constitutive rules |
| 本文献已被 CNKI 维普 等数据库收录！ |
