| 论快速自导学习法对学生市场创新能力的培养 |
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| 引用本文： | 唐雁凌.论快速自导学习法对学生市场创新能力的培养[J].黄石理工学院学报(人文社科版),2010,27(1):78-80. |
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| 作者姓名： | 唐雁凌 |
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| 作者单位： | 黄石理工学院,经管学院,湖北,黄石,435003 |
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| 摘 要： | 现代企业的竞争不仅是产品创新能力与生产能力的竞争,更是企业市场营销能力的竞争。高校市场营销课程教学的目标是为企业培养高层次的营销管理人才和营销策划人才,这种人才必须具有快速检索信息、学习他人先进的营销经验、了解竞争对手状况并有针对性地设计市场营销竞争策略的能力。快速自导学习法有利于培养这种为企业所需求的高层次市场营销人才。
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| 关 键 词： | 快速自导学习法 市场营销 市场创新能力 |
On Fast Self-Guided Learning Contribution to Marketing Innovation Capacity of Students |
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| TANG Yanling.On Fast Self-Guided Learning Contribution to Marketing Innovation Capacity of Students[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2010,27(1):78-80. |
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| Authors: | TANG Yanling |
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| Institution: | TANG Yanling (School of Economic Management.Huangshi Institute of Technology,Huangshi Hubei 435003) |
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| Abstract: | Competition among the modern enterprise lies in not only the product innovation ability and producing capacity,but also the ability of enterprise in marketing competition.Teaching goal of college marketing course is to cultivate high-level marketing management and marketing planning professionals.These professionals must occupy the capability of fast information retrieval,utilize advanced marketing experiences from others,learn rivals and design marketing strategy correspondingly.Fast self-directed learning is conducive to train high-level marketing professionals for enterprises. |
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| Keywords: | fast self-guided learning marketing market innovation ability |
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