| 跨国传媒集团的低成本战略——兼论对中国传媒集团的启示 |
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| 引用本文： | 张辉锋.跨国传媒集团的低成本战略——兼论对中国传媒集团的启示[J].国际新闻界,2003(1). |
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| 作者姓名： | 张辉锋 |
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| 作者单位： | 中国人民大学新闻学院 北京，100872 |
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| 摘 要： | 本文从四个方面分析了跨国传媒集团在其经营实践中的低成本战略 ,并论述了对中国传媒集团的启示。这四个方面 ,分别是通过跨媒体降低生产成本 ;通过购并降低扩张成本 ;通过整合纵向产业链降低交易成本 ;通过经营战略集中化防止成本扩散
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| 关 键 词： | 跨国传媒集团 成本 跨媒体 产业链 |
Low-cost strategy of transnational media groups |
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| ZHANG Hui-feng.Low-cost strategy of transnational media groups[J].Journal of International Communication,2003(1). |
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| Authors: | ZHANG Hui-feng |
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| Abstract: | This article talks about the low-cost strategy of transnational media groups and their Impact on Chinese media groups.It analyses this topic from four aspects,namely,reducing production cost through trans-media,cutting expansion cost through mergers and acquisitions,decreasing transaction cost through integrating industry chains and preventing cost diffusing through centralizing market strategies. |
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| Keywords: | Transnational media groups cost trans-media industry chains |
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