| 浅论财经新闻报道的情境化处理技巧 |
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| 引用本文： | 张淑芳. 浅论财经新闻报道的情境化处理技巧[J]. 湖南大众传媒职业技术学院学报, 2010, 10(5): 52-54 |
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| 作者姓名： | 张淑芳 |
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| 作者单位： | 兰州商学院,商务传媒学院,甘肃,兰州,730020 |
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| 摘 要： | 财经新闻报道往往因其专业性、严肃性而与一般受众“保持距离”，并导致其可读性与必读性降低。解决这一问题的根本在于使财经新闻报道情境化，而使财经新闻报道情境化的有效途径包括合理使用刻画、预测、类比、对比等技巧。
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| 关 键 词： | 财经新闻报道 情境化 可读性 |
On Contextualized Skills of Business News Reporting |
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| ZhANG Shu-fang. On Contextualized Skills of Business News Reporting[J]. Hunan Mass Media Vocational Technical College(Mass Media), 2010, 10(5): 52-54 |
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| Authors: | ZhANG Shu-fang |
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| Affiliation: | ZhANG Shu-fang ( Lanzhou Commercial College, Lanzhou, Gartzhou 730020) |
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| Abstract: | Because of its professionalism and seriousness, business news reporting not only maintains some distance from the public but also results in lower readability. To resolve this problem, we can contextualize business news reporting, using the skills of depicting, predicting, analogy and contrast rationally. |
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| Keywords: | business news reporting contextualized readability |
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