| 略谈广告文案教学中的情感教育 |
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| 引用本文： | 任秀芹,朱春娥. 略谈广告文案教学中的情感教育[J]. 昆明大学学报, 2006, 17(3): 74-76,80 |
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| 作者姓名： | 任秀芹 朱春娥 |
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| 作者单位： | 1. 云南财经大学,新闻传播系,云南,昆明,650221
2. 宣威市教师进修学校,云南,宣威,655400 |
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| 摘 要： | 情感教育是搞好广告文案教学的关键一环,因而,教师要把情感教学贯穿于广告文案教学的始终,充分发挥广告文化的凝聚力和激励作用,引导学生与写作主体情感的沟通、交流和互动中达到认同与和谐,从而调动学生的学习兴趣,使学生在轻松、愉快的学习氛围中,形成积极主动的学习态度,提高广告写作能力和审美鉴赏能力。
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| 关 键 词： | 广告写作 情感教育 实施 |
| 文章编号： | 1671-2056（2006）03-0074-03 |
| 收稿时间： | 2006-06-12 |
| 修稿时间： | 2006-06-12 |
The Emotional Education in the Advertisement Document Teaching |
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| REN Xiu-qin,ZHU Chun-e. The Emotional Education in the Advertisement Document Teaching[J]. Journal of Kunming University, 2006, 17(3): 74-76,80 |
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| Authors: | REN Xiu-qin ZHU Chun-e |
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| Abstract: | The emotional education is the key to the good advertisement document teaching,as a result,the teacher wants to carry out the emotional education to develop the coagulate of the advertisement culture and inspiring function in the advertisement document teaching,and guides the students to emotional communication and interaction with the writing subjects for obtaining on approbation and harmony,thus arousing students' interest in their study,making them study in a relaxing as well as pleasant atmosphere,and raising their ability of writing and appreciation. |
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| Keywords: | advertisement writing emotional education carry out |
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