| 对我国职业篮球俱乐部名称更迭的研究 |
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| 引用本文： | 朱杰民,张桂芳.对我国职业篮球俱乐部名称更迭的研究[J].商丘职业技术学院学报,2006,5(5):114-117. |
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| 作者姓名： | 朱杰民 张桂芳 |
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| 作者单位： | 1. 商丘师范学院,河南,商丘,476000
2. 商丘市第一高级中学,河南,商丘,476000 |
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| 摘 要： | 运用文献资料法、数理统计法、访谈法和对比分析法,对我国十年来职业篮球俱乐部名称进行分析和探讨.研究发现:造成我国蓝球俱乐部名称更迭的根本原因在于经营管理不善、品牌意识缺位、风险成本过高等.俱乐部名称频繁更迭对打造我国职业篮球俱乐部品牌,真正步入职业化、市场化都存在一定的影响.
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| 关 键 词： | 职业篮球俱乐部 更迭 名称 发展 |
| 文章编号： | 1671-8127（2006）05-0004-04 |
| 收稿时间： | 2006-07-16 |
| 修稿时间： | 2006年7月16日 |
Research Alternates Which to Our Country Professional Basketball Club Named |
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| ZHU Jie-min,ZHANG Gui-fong.Research Alternates Which to Our Country Professional Basketball Club Named[J].Journal of Shangqiu Vocational and Technical College,2006,5(5):114-117. |
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| Authors: | ZHU Jie-min ZHANG Gui-fong |
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| Abstract: | Using the literature material law,the mathematical statistic law,the interview law ans professional basketball club name.The research discovered that creates this kind of phenomenon the basic reason to lie in the management to be bad,the brand consciousness vacancy,the venture capital excessively higher;The club name frequently alternates to makes our country professional basketball club brand,marches into truly the professionalism,the marketability all has the certain influence. |
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| Keywords: | professional basketball club alternates name development |
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