| 运动员公关意识的培养 |
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| 引用本文： | 黄美琼.运动员公关意识的培养[J].体育科学研究,2010,14(2):47-49. |
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| 作者姓名： | 黄美琼 |
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| 作者单位： | 集美大学文学院,福建,厦门,361021 |
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| 摘 要： | 通过文献分析法，就目前我国运动员的公关意识缺失问题进行了分析。结果表明：运动员应该学会处理与对手、裁判、观众以及媒体的关系；学会回报社会；掌握危机处理的方法。同时，运动员要有公关意识，学会与其周围的各种内部、外部公众建立良好的关系，以提高自身的美誉度，塑造良好的公众形象。
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| 关 键 词： | 运动员 社会形象 公关意识 知名度 美誉度 |
Athlete Public Relation Consciousness Cultivation |
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| HUANG Mei-qiong.Athlete Public Relation Consciousness Cultivation[J].Sports Sciences Researches,2010,14(2):47-49. |
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| Authors: | HUANG Mei-qiong |
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| Institution: | HUANG Mei-qiong(Chinese Language , Literature Study School of Jimei University,Xiamen 361021,China) |
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| Abstract: | Through literature analysis,the research of the athletes current awareness of PR is conducted.The results showed that:Athletes should learn to deal with opponents,referees,spectators and media relations;learn to pay back the community;and master the crisis management approach.Athletes must have PR-minded and establish a good relationship in order to improve their own reputation and create a good public image. |
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| Keywords: | athlete social image PR-minded popularity reputation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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