| 营销体育生活方式 提高全民健康水平 |
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| 引用本文： | 黄春香.营销体育生活方式 提高全民健康水平[J].南平师专学报,2009,28(2):104-108. |
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| 作者姓名： | 黄春香 |
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| 作者单位： | 福建师范大学,体育科学学院,福建,福州,350007;武夷学院基础部,福建,武夷山,354300 |
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| 摘 要： | 形成体育生活方式是解决健康问题的有效手段。本文着重分析了社会营销在倡导体育生活方式中的可行性，提出社会营销是大众形成体育生活方式的有效途径。
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| 关 键 词： | 健康 体育 生活方式 社会营销 |
Marketing Sports Lifestyle and Raising the People's Health |
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| HUANG Chunxiang.Marketing Sports Lifestyle and Raising the People's Health[J].Journal of Nanping Teachers College,2009,28(2):104-108. |
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| Authors: | HUANG Chunxiang |
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| Institution: | HUANG Chunxiang (College of Physical Education and Sports Science,Fujian Normal University,Fuzhou,Fujiang 350108) |
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| Abstract: | Sports lifestyle is a major method to solve health problem. This paper focuses on an analysis about the feasibility of promoting sports lifestyle by social marketing. It will be raised in this paper that social marketing is an effective way to promot the sports lifestyle in public. |
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| Keywords: | health sports lifestyle social marketing |
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