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| 引用本文： | 赵美娣.????г??е?????????????????[J].图书情报工作,1997,41(7):19-20,18. |
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| 作者姓名： | 赵美娣 |
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| 作者单位： | ?????????, ???? 310027 |
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| 摘 要： | 分析信息用户在购买、使用信息产品时的心理过程。重点对售前、售中、售后阶段用户的心理活动进行研究，并提出信息机构相应的营销策略
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| 关 键 词： | ????г? ??????? ??????? |
The Consumer Psychology and Operation & Sale Tactics in Information Markets |
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| Zhao Meidi.The Consumer Psychology and Operation & Sale Tactics in Information Markets[J].Library and Information Service,1997,41(7):19-20,18. |
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| Authors: | Zhao Meidi |
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| Institution: | Library of Zhejiang University, Hangzhou |
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| Abstract: | ??Abstract The information consumers′ psychological course, in which they buy and use information products, is analysed. The focal point is the study of consumers′ psychological activities before sales, in sales and after sales. And some relative operation and sale tactics of information institutions are put forward. |
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