基于科技藏品开展情境式传播

当前科技博物馆普遍存在展览水平不高、传播形式单调、拘泥于知识、有形式没内涵等问题。本文依据科技史、科技哲学、博物馆学的研究成果,结合教育学、心理学及传播学等理论,探讨一种基于科技藏品、利用各种媒体手段加强体验和认知的情境式传播方法。科技发展的历史不能重演,但透过情境对科技藏品的展示及其内涵的传播,可以让人们追根溯源,了解科技产生的背景、发展脉络、带来的变化,以及关键人物对科技的贡献等,让人们感受到科技文化的力量,从中受到启发,对未来科技充满向往。

Situational Communication Based on Science and Technology Collections

Some general problems, including low level of exhibitions'' designing, monotonous mode of communication and lack of deep connotation, were found in science and technology museums of China for the past few years. Based on research results from history of science, philosophy of science and technology as well as museology, also applied theories of pedagogy, psychology and communication, this paper explores a method of situational communication to strengthen visitors'' experience and enhance their cognition by using various media and science and technology collections. Although history can''t repeat itself, people can trace to the beginning of science and technology, understand the background and, development of science, the great changes caused by science to the world and contributions that key persons made. All these goals can be achieved by demonstrating scientific and technological collections and interpreting their connotation. Audiences have the opportunity to experience the culture of science, to be inspired by scientific achievements, and also look forward to the future of science and technology.