| 坚持办刊宗旨彰显刊物特色 ——以《宇航材料工艺》为例 |
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| 引用本文： | 李洪泉,刘志华,张东. 坚持办刊宗旨彰显刊物特色 ——以《宇航材料工艺》为例[J]. 编辑学报, 2014, 26(3): 282-283 |
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| 作者姓名： | 李洪泉 刘志华 张东 |
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| 作者单位： | 航天材料及工艺研究所;《宇航材料工艺》编辑部; |
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| 摘 要： | 以《宇航材料工艺》为例,介绍实用的办刊经验。认为坚持办刊宗旨,在栏目设置和文章内容中彰显期刊特色,以及建立良好品牌形象,是行业科技期刊可持续发展的重要法宝。
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| 关 键 词： | 办刊宗旨 栏目设置 文章内容 品牌形象 |
| 收稿时间： | 2013-11-04 |
| 修稿时间： | 2013-11-04 |
Adhere to the purpose and highlight characteristics:a case study of Aerospace Materials & Technology |
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| LI Hongquan,LIU Zhihua and ZHANG Dong. Adhere to the purpose and highlight characteristics:a case study of Aerospace Materials & Technology[J]. Acta Editologica, 2014, 26(3): 282-283 |
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| Authors: | LI Hongquan LIU Zhihua ZHANG Dong |
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| Affiliation: | P.O.Box 9200-73,Aerospace Materials & Technology Editorial Office,100076,Beijing,China,P.O.Box 9200-73,Aerospace Materials & Technology Editorial Office,100076,Beijing,China and P.O.Box 9200-73,Aerospace Materials & Technology Editorial Office,100076,Beijing,China |
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| Abstract: | This paper introduces the practical editing experience of aerospace sci-tech journals based on a case study of Aerospace Materials & Technology. We hold that the keys to sustainable development of sci-tech journals include:adhering to the aims of the magazine, highlighting the characteristics of the magazine through column setting and content editing, and establishing a good brand image. |
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| Keywords: | aims of magazine column setting content of articles brand image |
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