| Abstract: | The purpose of this article is to detail what has happened to demand for overseas university education by Singaporeans since the economic crisis of 1997. Briefly stated, the demand for education has risen dramatically over the past year in Singapore, but fear of future economic conditions has caused prospective students to switch their target preferences. As most prospective students feel that they cannot afford to enrol in higher education course programmes in Europe and in North America, they are switching their allegiances to higher education systems and programmes in Australia and New Zealand. The real winners in the new market‐place are the international education institutions that have set up operations in Singapore. Schools that have a history of transnational offerings in Singapore have experienced large increases in enrolments, up to 300 per cent in some areas over the past year. These increases have been achieved without the sacrifice of any teaching quality. |
