Abstract: | This article offers some thoughts on the idea that universities can and should contribute to the development of social capital in countries undergoing profound social change, like Bulgaria. It discusses the role of universities in the transformation and development of civil society through an examination of institutional capacities for innovation and change. An analysis of the new responsibilities assumed through the social mission of universities reveals obstacles to the implementation of their strategies for the development of human capital. A consideration of the policy context identifies two different policy approaches to higher education that give rise to contrasting strategies for change. These are further explored in terms of institutional employment‐related strategies and policies for the transmission of cultural values. |