| 我国体育用品业的名牌发展战略 |
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| 引用本文： | 李正荣. 我国体育用品业的名牌发展战略[J]. 武汉体育学院学报, 2001, 35(2): 20-21 |
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| 作者姓名： | 李正荣 |
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| 作者单位： | 武汉体育学院,运动系,湖北,武汉,430079 |
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| 摘 要： | 扶持体育名牌，保护体育名牌，建立体育名牌评价标准体系；正确定位市场，加强体育用品质量保证体系的建立，树立现代营销观，从而促进我国体育用品业的健康、持续发展，创世界名牌，让中国的体育用品称雄于世界。
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| 关 键 词： | 体育产业 体育用品 名牌 战略 |
| 文章编号： | 1000-520X(2001)02-0020-02 |
Strategies towards developing Chinese famous brands of sports products |
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| LI Zheng rong. Strategies towards developing Chinese famous brands of sports products[J]. Journal of Wuhan Institute of Physical Education, 2001, 35(2): 20-21 |
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| Authors: | LI Zheng rong |
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| Abstract: | This article puts forward that to promote sustainable development and to create world famous brands of sports products we should support famous brands of sports products in the country and protect them.We should establish standard system of evaluation.We should also find correct market orientation and set up modern view of marketing. |
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| Keywords: | sports industry sports products famous brand strategies |
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