| 南岳发展旅游的SWOT分析及其战略思考 |
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| 引用本文： | 颜泳红.南岳发展旅游的SWOT分析及其战略思考[J].株洲师范高等专科学校学报,2006,11(1):81-84. |
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| 作者姓名： | 颜泳红 |
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| 作者单位： | 株洲工学院财会学院,湖南株洲412011 |
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| 摘 要： | 利用SWOT分析可见．南岳发展旅游的优势明显．但面临竞争日益激烈的客源市场劣势突显。南岳旅游发展应实行进攻性战略。即充分利用优势。捕捉一切有利的机会，谋求可持续发展。
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| 关 键 词： | 南岳 SWOT分析 进攻性战略 |
| 文章编号： | 1009-1432(2006)01-0081-04 |
| 收稿时间： | 09 21 2005 12:00AM |
| 修稿时间： | 2005年9月21日 |
SWOT-analysis-based Strategic Thoughts on Tourism Development of Mount Heng |
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| YAN Yong-hong.SWOT-analysis-based Strategic Thoughts on Tourism Development of Mount Heng[J].Journal of Zhuzhou Teachers College,2006,11(1):81-84. |
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| Authors: | YAN Yong-hong |
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| Institution: | School of Finance , Zhuzhou Institute of Technology, Zhuzhou, Hunan 412011, China |
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| Abstract: | This paper makes a SWOT analysis of the strengths and the weaknesses of Mount Heng(the Southern Mountain) in developing tourism and puts forward some offensive strategies for tourism development in this area. |
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| Keywords: | the Sourthern Mountain SWOT analysis offensive strategy |
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