Person perception in cross-cultural settings: A review of cross-cultural and related cognitive literature

The purpose of this paper is to review cross-cultural studies and other relevant cognitive literature concerning person perception in a cross-cultural setting. A summary is made of the major findings and hypotheses are suggested which would significantly increase our understanding of this very underresearched field. The authors determine that cross-cultural research in those areas reviewed suffers from lack of unity as a result of little common theory-driven research. Finally, potentially contributive cognitive theories and concepts are briefly mentioned that might improve research paradigms and provide a more unified approach to cross-cultural person perception research.