| 新时期科技期刊创新发展的探索实践 |
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| 引用本文： | 张洪成.新时期科技期刊创新发展的探索实践[J].编辑学报,2011,23(2):151-153. |
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| 作者姓名： | 张洪成 |
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| 作者单位： | 中华纸业杂志社,250100,济南 |
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| 摘 要： | 网络媒体、电子媒体的快速发展,对传统印刷版科技期刊形成冲击并使其发展面临严峻考验。《中华纸业》杂志的做法与经验是:创新发展思路,抓内涵,树品牌,扩外延,延伸出版产业链,寻求新的发展引擎。
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| 关 键 词： | 科技期刊 转型定位 创新发展 特色化 国际化 多种经营 |
| 收稿时间： | 2010/7/20 0:00:00 |
| 修稿时间： | 2010/7/20 0:00:00 |
Exploratory practice of innovative development for sci-tech periodicals in new period |
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| ZHANG Hongcheng.Exploratory practice of innovative development for sci-tech periodicals in new period[J].Acta Editologica,2011,23(2):151-153. |
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| Authors: | ZHANG Hongcheng |
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| Institution: | ZHANG Hongcheng China Pulp and Paper Industry Publishing House,Jinan,250100,China |
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| Abstract: | The rapid development of network and electronic media has brought great impact on the traditional journal publishing,which makes the development of sci-tech periodicals face a serious challenge.The measures and experiences of China Pulp and Paper Industry are: innovating the development ideas,grasping the connotation,setting up the brand service,enlarging the extension service,extending publishing industrial chain,looking for the new development engine,and so on. |
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| Keywords: | sci-tech periodical transformational position innovative development feature internationalization diversified management |
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