| 网络营销对企业经营活动的影响 |
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| 引用本文： | 万良杰,姚世刚.网络营销对企业经营活动的影响[J].襄樊学院学报,2001,22(4):39-42. |
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| 作者姓名： | 万良杰 姚世刚 |
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| 作者单位： | 1. 襄樊学院,管理学系,湖北,襄樊,441053
2. 襄樊供电局,湖北,襄樊,441003 |
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| 摘 要： | 随着现代信息技术在营销上的应用，企业传统的营销方式，诸如市场调研、产品策略，价格策略、销售渠道，促销活动等必将发生变化，网络营销对企业销售工作、对消费的消费行为将产生重大影响，传统营销与网络营销工作具有很好的兼容性和互补性。
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| 关 键 词： | 网络营销 企业 经营活动 市场营销 |
| 文章编号： | 1009-2854(2001)04-0039-04 |
| 修稿时间： | 2001年4月9日 |
On-line Merchandising Influence to Enterprise Marketing Activity |
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| WAN Liang-jie ,YAO Shi-gang.On-line Merchandising Influence to Enterprise Marketing Activity[J].Journal of Xiangfan University,2001,22(4):39-42. |
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| Authors: | WAN Liang-jie YAO Shi-gang |
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| Institution: | WAN Liang-jie 1,YAO Shi-gang 2 |
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| Abstract: | With the application of modern information technology in marketing, changes will take place in the traditional marketing of enterprise, such as market investigation, produce,price,commodity circulation, and promotion. Marketing on-line will affect enterprise's marketing and the behavior of customer. The marketing On-line , which is caused by science technology, and traditional marketing have compatibility and complementarity. |
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| Keywords: | Network Merchandising Enterprise marketing |
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