| 微博草根意见领袖的形成研究 |
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| 引用本文： | 肖锋.微博草根意见领袖的形成研究[J].赣南师范学院学报,2014(5):85-88. |
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| 作者姓名： | 肖锋 |
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| 作者单位： | 赣南师范学院 商学院,江西 赣州,341000 |
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| 基金项目： | 2012年国家自然科学基金项目(71261008)；2012年赣州市社联课题 |
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| 摘 要： | 微博草根意见领袖是微博意见领袖的重要组成部分之一,由于其草根性,其形成过程和影响方式均与名人型意见领袖不同。通过对微博草根意见领袖存在的原因、类型和特征以及形成草根意见领袖所需的内、外部条件进行分析,挖掘出草根意见领袖成长的必备条件,为培养和利用草根意见领袖提供参考。
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| 关 键 词： | 微博 草根意见领袖 形成 |
A Study on Formation of Grass Root Opinion Leader in Micro-blog |
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| XIAO Feng.A Study on Formation of Grass Root Opinion Leader in Micro-blog[J].Journal of Gannan Teachers' College(Social Science(2)),2014(5):85-88. |
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| Authors: | XIAO Feng |
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| Institution: | XIAO Feng(School of Business, C.annan Normal University, C.anzhou 341000, China} |
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| Abstract: | Grassroots opinion leaders are important part of the opinion leaders in micro-blog,because of its grassroots,the proces-ses and mechanisms of their formation are different to celebrities opinion leaders. Analysing through the reasons of grassroots opinion leaders exist in micro-blog,as well as their type and characteristics ,and the internal and external conditions needed for grassroots opin-ion leaders,digging out the prerequisites for the growth of grassroots opinion leaders,to provide a reference for the training and utiliza-tion of grassroots opinion leaders. |
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| Keywords: | micro-blog Grassroots opinion leader formation |
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