| 瑞金红色旅游区游客感知价值的整合创造 |
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| 引用本文： | 任馥瑛. 瑞金红色旅游区游客感知价值的整合创造[J]. 赣南师范学院学报, 2014, 0(5): 32-36 |
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| 作者姓名： | 任馥瑛 |
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| 作者单位： | 赣南师范学院 历史文化与旅游学院,江西 赣州,341000 |
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| 摘 要： | 基于体验旅游与顾客价值理论的综合考量,瑞金红色旅游区唯有创造高游客价值才能提升核心竞争力。在剖析游客感知价值的因子后,提出整合构建价值转化链是实现瑞金红色旅游区潜在游客价值向现实转化的路径。
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| 关 键 词： | 瑞金 红色旅游区 体验 游客价值 整合转化链 |
On the Integrated Creating of Tourist Perceived Value of the Red Tourist District of Ruijin |
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| REN Fuying. On the Integrated Creating of Tourist Perceived Value of the Red Tourist District of Ruijin[J]. Journal of Gannan Teachers' College(Social Science(2)), 2014, 0(5): 32-36 |
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| Authors: | REN Fuying |
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| Affiliation: | REN Fuying(School of History Culture and Tourism, Gannan Normal University, Ganzhou 341000, China) |
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| Abstract: | Based on the theories about Experience Tourism and Customer Value,the only way to improve its market competitive-ness is to create high tourist value for the red tourist district of Ruijin. After analyzing the perception factors of tourist perceived value, it proposes a route that can transform the potential tourist value into the real value by constructing an integrated value-transformation-chain in the red tourist district of Ruijin. |
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| Keywords: | Ruijin red tourist district experience tourist value integrated transformation-chain |
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