| 我国体育产业价值链整合及其策略探讨 |
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| 引用本文： | 常丽英,杨永强. 我国体育产业价值链整合及其策略探讨[J]. 北京体育大学学报, 2011, 34(4): 35-39 |
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| 作者姓名： | 常丽英 杨永强 |
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| 作者单位： | 东北师范大学体育学院;空军航空大学飞行基础训练基地第二航空体育教研室; |
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| 摘 要： | 体育产业价值链整合是体育产业结构优化和升级的关键。运用文献资料法、归纳法及逻辑分析等方法诠释体育产业、体育产业价值链以及体育产业价值链整合的内涵,分析我国体育产业价值链的现状,揭示我国体育产业价值链整合的动因,并从政府和企业两个层面提出体育产业价值链整合策略,希望为我国体育产业结构的优化、升级以及健康发展提供新的思路。
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| 关 键 词： | 体育产业 价值链整合 政府 企业 策略 |
Value Chain Integration on China's Sports Industry and Its Strategy |
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| CHANG Li-ying,YANG Yong-qiang. Value Chain Integration on China's Sports Industry and Its Strategy[J]. Journal of Beijing Sport University, 2011, 34(4): 35-39 |
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| Authors: | CHANG Li-ying YANG Yong-qiang |
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| Affiliation: | CHANG Li-ying1,YANG Yong-qiang2(1.School of Physical Education,Northeast Normal University,Changchun 130024,Jilin China,2.Section Two of Aviation Sport of Flight Basic Training Base,Air Force Aviation University,Changchun 130000,Jilin China) |
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| Abstract: | Sports industry value chain integration is the key of sport industrial structure optimization and upgrading.Using literature method,inductive and logical analysis method,the paper tries to interpret the conception of sports industry,sports industry value chain and sports industry value chain integration,analyze Chinese sports industry value chain status,reveal motivation of sports industry value chain integration,and further propose the innovation path of sports industry value chain integration on two level... |
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| Keywords: | sports industry value chain integration government enterprises strategy |
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