当代网络阅读的祛魅与返魅

网络阅读以及各种网络写手的频繁出现，是典型的传统出版文化解魅思潮。精英文化视网络阅读为平庸，但是网络文化如今掌握了阅读世界中不可撼动的话语权。当下消费化和世俗化将高雅祛魅，产生了解构传统经典出版的强大力量。网络世界中横行的个人表达也是一种出版，渗透在网络世界里的出版化成为出版的潜在成分，并进行着出版的大规模统治，至此，出版完成了自身的返魅。

The Disenchantment and Reenchantment of the Contemporary Network Reading

Network of reading and the various network writers are becoming more and more frequently.It is a typical traditional publicity cultural disenchantment spirit trend.Network culture now mastered reading world reigns power.Current consumption and secularization has changed elegant to disenchantment and produced deconstruction power to traditional classical publicity.Network world ＇s personal expression is also a kind of publicity.The publicity penetrated in the network world has become publicity potential composition and ruled large-scale publicity.So far,publicity has completed its reenchantment.