昆曲传承中的市场因素探论—以苏州市兰芽昆曲艺术剧团为例

昆曲作为人类口述和非物质遗产代表作，在新世纪的命运必须得到重视，其传承与发展的方式虽有很多，但最可持续的是文化市场。苏州市兰芽昆曲艺术剧团努力培养观众、勇于走进演出市场的行动为昆曲发展提供了一种新的探索。在传统文化的传承与发展中，政府、剧团、市场与观众的关系值得关注与思考。

On the Market Factor in the Inheritance of Kunqu Opera:Taking Suzhou Lan Ya Kunqu Opera Troupe for Example

Kunqu opera represents human oral and intangible culture heritage. Its fate in the new century has to be paid great attention to. There are many ways to spread and develop Kunqu opera. Developing it by cultural market is the most sustainable way. Suzhou Lan Ya Kunqu Opear Troupe creates a new way to develop Kunqu opera by encouraging audience to participate in the performing market. The relationships among government, troupes, market and audience have become an important issue to be focused on during inheriting and developing the traditional culture.