When professors confront themselves: Towards a theoretical conceptualization of video self-confrontation in higher education

The use of video self-confrontation (VSC) Throughout the paper, the abbreviation VSC will be used for video self-confrontation. as a method to reinforce desired behaviors or induce changes in human behavior, has been increasing in recent years. The major reviewers of the literature on VSC in the last three decades point out that there is relatively little qualitative and quantitative research which explores the underlying processes of VSC and its theoretical conceptualization. Moreover, there is still a need to prove many of the claims advanced by practitioners about the effectiveness of VSC. This article reviews two of the theoretical conceptualizations and tentative explanations of the VSC process. The first is based on affect, such as self-confrontation, dissonance, anxiety, stress, distress and eustress. The second explanation is based on a cognitive and information-processing approach and includes: feedback, self-concept, self-efficacy and attribution theories. The article describes an emerging integrated conceptualization which may provide better insight into the process which should be the focus of further studies. The main purpose of VSC in higher education is to improve teaching-learning processes. Faculty's commitment to this purpose is determined by many factors, such as: their perception and attitudes towards the research/teaching dichotomy and the university's reward system; their motivation and concepts of self-efficacy and self-fulfillment; and their attribution mechanisms of success or failure in teaching. All these factors greatly influence their readiness to be motivated in VSC processes and the effectiveness of their VSC uses. VSC is a powerful technique which has a great potential in facilitating behavioral changes. It can cause harm or be wasted if not used properly. Suggestions for optimal uses are presented.