都市报如何做到既"养眼"又"养心"

为了应对报业激烈的竞争,都市报应该充分调动版面要素,最大限度地让受众在阅读中获得“养眼”的效果。为此,应调动版面的要素:采用“静态版式”,增强“养眼”效果;利用审美效应,强化“养眼”效果;以图“养眼”,营造视觉冲击力以达到“养眼”的效果。走“大报”路线,提高品位:坚持正确的舆论导向,大力传播先进文化;打造高品位的品质,抵制低下和粗俗;赋予文化内涵,凸显人文关怀;运用版面构筑“养心”阵地,以达到“养心”的效果。

On City Papers How to Reach the Public’s Eye pleasing and Mind easing

In order to survive from the sharp competition in the press,the city papers must integrate the appearance elements fully to provide the effects of eye-pleasing and mind-easing of the readers extremely.That is: static layouts,aesthetic reflections and vision impact forces are the working measures to strengthen the effects of pleasing the public's eyes.And focus on the aim of "authentic paper" to promote the papers' tastes;adhere to the guidance of public opinion to communicate the advanced cultures;improve the quality of papers and resist against the vulgar and shoddy;endow with cultural connotation to manifest humanity considerations;make full use of the publishing platform to reach the effects of the public's mind easing.