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民生新闻对提升深圳本土电视竞争力的作用分析
引用本文:余晓曼,张云波. 民生新闻对提升深圳本土电视竞争力的作用分析[J]. 新闻界, 2008, 0(1): 107-109
作者姓名:余晓曼  张云波
作者单位:1. 四川大学文学与新闻学院,成都,610064
2. 深圳广播电影电视集团,深圳,510000
摘    要:本文以深圳本土电视为例,分析其如何整合优势资源以形成合力,以新闻类节目作为突破点带动电视整体发展的差异化竞争策略,以期对其他城市电视台的发展能起到借鉴作用。

关 键 词:民生新闻  差异化竞争策略  深圳本土电视  竞争力

Analysis of the News of the Mass Enhancing the Competitive Advantage of Shenzhen TV Station
Yu Xiaoman,Zhang Yunbo. Analysis of the News of the Mass Enhancing the Competitive Advantage of Shenzhen TV Station[J]. Press Circles, 2008, 0(1): 107-109
Authors:Yu Xiaoman  Zhang Yunbo
Abstract:Taking Shenzhen local television as an example,this paper analyzes its integration of advantage resources,so as to forming integrated power.Taking news program as breaking point,Shenzhen media group arises its whole development.This paper is due to draw lessons and gives a help for the development of other city television station.
Keywords:news of the mass different competition strategies Shenzhen local television competitive advantage
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