论人性化包装设计

市场上有些包装的设计是非人性化的,存在着极大的社会负面效应,它们是资源的浪费,视觉的浪费,也是设计的浪费。设计人性化反映的就是“为人而设计“的设计本质。设计师一直努力从包装的形象、造型、材料、经济成本的核算等方面寻找人性化包装设计实现的途径,力图将人与包装的关系转化为类似于人与人之间存在的一种可以相互交流的关系。关心人,以人为中心,满足人类普遍的生理和心理需要。

STUDY ON HUMANIZED PACKAGE DESIGNING

Nowadays some non-humanized package designings existing in the market pose considerable negative social effects, resulting in a waste of resources,visual effect as well as the art of package design itself.Humanized package designing yields the kind of design for the sake of consumers,exactly the nature of package designing.While taking the following factors into consideration,such as image of the designing,the outline,the material and the budget for its cost of production,designers have always been striving for the possible means to realize their ideal design.Caring for the consumers and consumer-centered humanized package designing is aiming to fulfill the basic physical and psychological needs of general consumers,trying to shift from consumer-package commercial relationship to a mutual communicative one similar to that among our human beings.