讲好中国体育故事提升国际话语权的价值维度与叙事策略

讲好中国故事是国家层面对外传播工作的理念更新和策略转变，体育故事作为中国故事的重要组成部分，对于提升国际话语权具有积极意义。基于话语理论和叙事理论，探讨了体育故事和国际话语权的逻辑生成，体育故事的叙事话语通过传播场域可以进一步转化为权力话语，达到提升国际话语权的叙事目的。在此基础上，从政治、文化和外交三个层面分析了讲好中国体育故事对于提升国际话语权的叙事价值。提出了建构主题层级结构，形成中国体育故事流；创新方法理念，转变中国体育故事叙事模式；整合传播方式，完善中国体育故事叙述机制的叙事策略。

Value of Telling the Chinese Sports Stories to Improve International Discourse Power and Narrative Strategies

Telling the Chinese stories well is a new concept and strategic change in the international communication at the national level. Sports stories,as an important part of the Chinese stories,are of positive significance for enhancing international discourse power. Based on the discourse theory and narrative theory,this paper expatiates on the writing of sports stories and the building of the international discourse power. The narrative discourse of sports stories can be transformed into power discourse through communication to achieve the narrative purpose of enhancing international discourse power. The values of telling Chinese sports stories to enhance international discourse power can be seen from politics,culture and diplomacy. The narrative strategies include constructing thematic hierarchical structure to form the series of the Chinese sports stories,innovating methods and concepts to transform the narrative mode of the Chinese sports stories,integrating the communication methods and improving the narrative mechanism.