重塑话语权:网络时代电视媒体的发展策略

在人们日渐依赖大众传媒的同时,权力因素正活跃于人与媒介无法回避的联系之中,这就是媒介的话语权。在各种媒介共存特别是网络媒体凸显作用的今天,电视媒体应在技术与内容方法上进行变革,以应对网络时代的挑战。

Remolding the Discourse Power:the Developing Strategies of the TV Media in the Internet Age

With people's growing dependence upon mass media,power has become the active factor in the unavoidable link between people and media,which is the discourse power of media.The closer people are connected to a certain medium,the more discourse power the medium has.In the time with the coexistence of various media,especially when Internet is acquiring growing importance,how to strengthen Television's discourse power has become the focus of our study,and with that,strategies of development have been proposed in response to the challenges that Television are facing in the time of Internet.