| 我国广告管理体制存在的问题及对策 |
| |
| 引用本文： | 杨柏松. 我国广告管理体制存在的问题及对策[J]. 河南广播电视大学学报, 2003, 16(1): 37-39 |
| |
| 作者姓名： | 杨柏松 |
| |
| 作者单位： | 河南省工商行政管理广播电视大学,河南,开封,475004 |
| |
| 摘 要： | 目前我国广告管理体制存在行政管理不力，行为自律不成熟，缺乏有效的社会监督等问题。为此，必须从建立健全高效的广告管理体系，提高行政管理力度以及提高选业自律能力等方面入手，加快广告管理体制改革步伐，促进我国广告业健康发展。
|
| 关 键 词： | 广告 管理体制 问题 对策 行政管理 自律能力 中国 管理体系 |
| 文章编号： | 1671-2862(2003)01-0037-03 |
| 修稿时间： | 2002-10-20 |
Problems in China''''s Advertisement Managing System and Its Countermeasures |
| |
| YANG Bai-song. Problems in China''''s Advertisement Managing System and Its Countermeasures[J]. Journal of Henan Radio & TV University, 2003, 16(1): 37-39 |
| |
| Authors: | YANG Bai-song |
| |
| Abstract: | At present, problems of China's advertisement managing system mainly includes, among others, ineffective administrative management, unwillingness of self-discipline, and the lack of effectual social supervision. Therefore, coun-termeasures such as establishing a sound and highly effective advertisement management system, reinforcing the administrative power, as well as improving the awareness and capability of self-discipline in the advertisement business must be taken, in order to quicken the reform of advertisement administration system and accelerate the healthy development of China's advertisement business. |
| |
| Keywords: | advertisement managing system problems countermeasures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
