| 国内旅游营销研究综述 |
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| 引用本文： | 胡婷婷,罗洁.国内旅游营销研究综述[J].科技广场,2011(6):141-144. |
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| 作者姓名： | 胡婷婷 罗洁 |
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| 作者单位： | 东华理工大学经济与管理学院,江西抚州,344000 |
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| 摘 要： | 本文以中国学术期刊全文数据库旅游营销相关论文为样本文献,分析近年来国内旅游营销研究的学术动态,对热点问题进行综述,并对旅游营销研究的主要特点进行归纳。
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| 关 键 词： | 旅游营销 热点问题 综述 |
Literature Review on Domestic Tourism Marketing |
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| Hu Tingting Luo Jie.Literature Review on Domestic Tourism Marketing[J].Science Mosaic,2011(6):141-144. |
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| Authors: | Hu Tingting Luo Jie |
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| Institution: | Hu Tingting Luo Jie(1.College of economy and management,East China Institute of Technology,Jiangxi Fuzhou 344000,2.Center of Geological Resource Economics and Management Research,Jiangxi Fuzhou 344000) |
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| Abstract: | This paper takes the papers about tourism marketing from cnki for the sample of literature,and analyses the academic dynamics of domestic tourism marketing in recent years.Hot problems are reviewed,and the main characteristics of tourism marketing research are summarized. |
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| Keywords: | Tourism Marketing Hot Problems Summary |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
