| 农民获取不同类型信息的渠道结构现状及成因分析 |
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| 引用本文： | 徐雪高,靳兴初,沈杰. 农民获取不同类型信息的渠道结构现状及成因分析[J]. 江苏广播电视大学学报, 2008, 19(6): 46-48 |
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| 作者姓名： | 徐雪高 靳兴初 沈杰 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 摘 要： | 信息传播效果依赖于信息接收方农民的获取行为，对鲁、晋、陕三省农户信息获取行为的调查表明，农民获取不同类型信息渠道结构表现为高度集中化和显著差异化。依据信息传播链，传播者媒介资源供给偏向、接收者农民自身的因素和信息属性是造成目前农民信息获取渠道结构差异的原因。
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| 关 键 词： | 信息获取 渠道结构 大众传媒 |
An Analysis on the Channel Structure of Acquiring Different Types of Information in Peasant Households |
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| XU Xue-gao,JIN Xing-chu,SHENG Jie. An Analysis on the Channel Structure of Acquiring Different Types of Information in Peasant Households[J]. Journal of Jiangsu Radio & Television University, 2008, 19(6): 46-48 |
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| Authors: | XU Xue-gao JIN Xing-chu SHENG Jie |
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| Affiliation: | XU Xue-gao, JIN Xing-chu, SHENG Jie (Renmin University of China, Beijing 100872,China) |
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| Abstract: | Information plays an important role in helping peasants to avoid agricultural risk,but its effect is dependent on the farmers getting behavior.A survey of the information acquiring behavior of peasant households form Shandong,Shanxi and Shan xi provinces indicates that,the channel structure of acquiring different types of information in peasant households show a high degree of concentration and a significant differentiation.Based on the information chain,supplying bias of media resources by the disseminator... |
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| Keywords: | information acquisition channel structure mass media |
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