现代体育发展过程中的娱乐主流意识

体育文化不是主流文化,但在其现代社会发展过程中体现了强烈的娱乐主流意识,这是对体育娱乐本质功能的回归。体育娱乐主流意识是推动现代体育发展的原动力,享乐思想是现代体育的真正文化支撑。当社会发展,全球大众传播进入“受众中心制”时代以后,防止体育娱乐主流意识异化成为现代体育健康发展的当务之急。

Study on Recreational Mainstream Ideology during Development of Modern Sports

Be wildly known that sport is not mainstream culture, but it manifests an eager recreational mainstream ideology during its development.Because recreational character is one of essences of sport.The recreational mainstream ideology prompts modern sports development rapidly as a kind of innate power.Modern sports undergo an unusual development effected by some economic factors at present.Base on the research on the essential of problem,this thesis takes some suggestions to development of modern sports.