Abstract: | Due to the rapid rate of organizational change, performance improvement professionals need innovative ways to analyze issues affecting performance. Because most organizations lack resources to address all performance concerns in a timely manner, performance improvement professionals need a myriad of performance analysis tools. This research focuses on framing as an innovative tool in performance analysis. Framing is a method of attributing different perspectives to performance analysis data and understanding the beliefs and organizing principles within an organization. Using qualitative coding and analysis techniques, the four frames of structural, human resources, political, and symbolic were applied to a sample of interview and observation data taken in a large public research/teaching hospital. Results revealed that the human resource frame was the predominate frame and that framing is an innovative method of analyzing organizational culture and making meaning in organizations, adding another dimension to performance analysis techniques. |