| 基于生活方式感知的影视主题公园游客市场细分研究 |
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| 引用本文： | 田坤跃,江春娥,黄成林.基于生活方式感知的影视主题公园游客市场细分研究[J].黄山学院学报,2011,13(1):34-36. |
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| 作者姓名： | 田坤跃 江春娥 黄成林 |
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| 作者单位： | 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000 |
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| 摘 要： | 游客的生活方式越来越受到管理者和研究者的重视,业已成为细分市场的新标准.以无锡影视主题公园为案例地,设计主题公园游客生活方式指标体系,通过实地调研,聚类分析游客的生活方式,将游客市场细分为文化型、新潮型、节俭型和自我需求型四种类型,不同生活方式类型游客的生活价值取向及旅游需求特征存在差异.
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| 关 键 词： | 生活方式 细分市场 无锡影视主题公园 |
Tourist Market Segmentation of Film Theme Park Based on Life style Perceptions |
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| Tian Kunyue,Jiang Chun'e,Huang Chenglin.Tourist Market Segmentation of Film Theme Park Based on Life style Perceptions[J].Journal of Huangshan University,2011,13(1):34-36. |
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| Authors: | Tian Kunyue Jiang Chun'e Huang Chenglin |
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| Institution: | Tian Kunyue,Jiang Chun'e,Huang Chenglin(College of Territorial Resources and Tourism,Anhui Normal University,Wuhu241000,China) |
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| Abstract: | As a new standard for segmentation market,the tourists' life style is paid more and more attention by managers and researchers.This paper studied Wuxi theme park and designed an index system as to the visitors' life style.By field research,the tourists' life styles are analyzed by classification,and the tourist market is divided into four different types,namely cultural type,trendy type,thrifty type and self-contained type.Then,the paper revealed the values and needs of tourists with different life styles. |
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| Keywords: | life style segmentation market Wuxi film theme park |
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