文化产业链设计

分析产业链与价值链之间的不同,较为全面地介绍文化产业的概念;提出文化产业链设计所应遵循的几个原则,即充分利用本地资源,培育优势文化产业,塑造文化品牌,适当积聚,发挥聚集效应,重视产品创新、技术创新和观念创新,做好定位,将合理开发与有效保护结合起来;通过一个实际的文化产业链设计的案例,从文化旅游、会展、传统工艺品、宋代民间娱乐、演出5个方面构建开封市文化产业链体系。

Culture industry chain design

this paper discusses the differences between industry chain and value chain,and introduces the concept of culture industries in the round;puts forward several principles which should be followed when designing culture industry chains,i.e.making use of local resources adequately,cultivating advantageous culture industries,shaping culture brands,properly accumulating so as to bring accumulating effect into play,thinking much of product innovation,technology innovation and notion innovation,doing best in orientation,combining reasonable exploitation with effective protection;provides a real case on designing culture industry chains,and constructs Kaifeng's culture industry chains system from culture tourism,conference and exhibition,traditional craftwork product,Song Dynasty's mass amusement and act.