| 产业融合下山东省文化旅游业竞争力评价研究 |
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| 引用本文： | 吴春华,常宝芳,许雁萍. 产业融合下山东省文化旅游业竞争力评价研究[J]. 济宁师范专科学校学报, 2014, 0(3): 91-95 |
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| 作者姓名： | 吴春华 常宝芳 许雁萍 |
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| 作者单位： | [1]济宁学院文化传播系 [2]济宁学院体育系,山东曲阜273155 |
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| 基金项目： | 山东省软科学项目（2013RKA08021） |
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| 摘 要： | 产业融合是促进文化旅游业竞争力提升的有效途径.在产业融合的基础上,建立了评价文化旅游业竞争力的指标体系.同时结合2010-2012年统计数据,采用因子分析法和聚类分析法对山东省17个地级市的文化旅游业竞争力进行定量分析,根据综合因子得分和SPSS结果 ,发现这些城市的竞争力水平可分为四个等级,并据此从创新发展机制、增强文化旅游产品的品牌建设、注重文化旅游人才培养和加强文化旅游环境建设四个方面给出相应的建议.
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| 关 键 词： | 产业融合 因子分析 聚类分析 文化旅游业竞争力 山东省 |
Evaluation Research on Competitiveness of Culture and Tourism Industry of Shandong Province Based on Perspective of Industry Convergence |
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| Affiliation: | WU Chunhua, Chang Baofang, XV Yanping( 1.Cuhure Dissemination Department of Jining University ; 2.Department of Physical Education of Jining University,Qufu 273155, China ) |
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| Abstract: | The integration and development of cultural industry and tourism industry will an important way to promote the competitiveness of tourism industry. Based on industry convergence, this paper constructed a cultural tourism industry competitiveness evaluation index system. Combining the data of 2010-2012, this paper adopts factor analysis method and cluster analysis method to quantitative analyze and draw certain categorized results of the cultural tourism industry in Shandong province. On this basis, some measures and suggestions are put forward to enhance the competitiveness of cultural tourism industry in Shandong province. |
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| Keywords: | industryconvergence FactorAnalysisMethod Cluster Analysis cultural tourism industry competitiveness Shandong Province |
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